Kat Von D Illustrates the Dangers of Neoliberal Whiteness in Veganism

Celebrity vegan Kat Von D became a bit of an anti-racist hero when she outed former friend Jeffree Star for his racist comments. And her actions were 100% commendable. But here’s the thing about anti-racist work. It’s not a once-and-done business. We constantly have to be aware of what it means to fight institutional bigotry. And when an Instagram follower challenged Kat on perpetuating anti-black racism herself, accountability sailed clean out the window.

To briefly summarize the exchange, Von D posted a photo on her Instagram of her makeup team that featured a variety of white faces. [click on the image to read the full messy exchange]

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And one of her followers gently called her in by explaining that dark-skinned femmes were not represented.

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But instead of internalizing her follower’s words, Von D performed the mother of all tap dances and called on anti-black racism’s greatest hits.

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Judging by this comment, Kat doesn’t understand how her version of diversity doesn’t include black and brown faces, just different variations on white women. Much more troubling, she conflates race with nationality because American, Canadian, Dutch, Mexican, Australian, and Argentinian are NOT RACES. But then her next comment gets even worse.

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The reasons why colorblind ideology only reinforces racial inequality have been written about to death. Furthermore, she claims not to hire based on race. But statistically, hiring based on race is a time-honored tradition in our society. Otherwise, we’re just left to believe that unemployment rates for black people are double the rates of white people in the United States because that’s a weird quirky thing that mysteriously happens and that’s just the way it is.

The reason why this is relevant to our veganism is because we should be proceed cautiously when choosing our vegan heroes and heroines, and we should hold them accountable when they fail to act responsibly. When popular vegans perpetuate anti-blackness, they create more opportunities for potential black and brown allies to dismiss animal justice as a movement they want no parts of. Is that fair to animals? Obviously not. But that’s the reality of the world we live in. And I’d much rather cultivate a movement that fosters inclusivity instead of ignorance.

Kat Von D has a remarkable opportunity to support black femmes and pique their interest in veganism and animal liberation. I don’t want her to go away. I just want her to use that opportunity instead of just exploiting black femmes by profiting from their dollars.

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